Marketing News COVID-19 Special Issue: Marketing During the Pandemic
Our digital special issue of Marketing News takes a look at best practices during the coronavirus pandemic and inspiration for marketers to look to the future. Featured content includes preparing for uncertainty with empathy, formulating a game plan for brands during a time of crisis and more.
Video Series: Be at Home with the AMA
Join Marketing News staff members Steve Heisler and Sarah Steimer as they tackle a variety of topics related to marketing amid quarantine.
No matter how many times a company tries to adopt a new name for its CMO—whether it’s “chief growth officer,” “chief customer officer” or others—the role remains plagued by the need to justify itself.
