Digital Marketing Trends – Social media news and trends: 1

Video is locked.Digital Marketing Trends

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    Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. Find out what’s new, how it will affect your business, and what other companies are doing to adapt. Every two weeks you can explore a new topic, including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. The course is an effective way to understand what’s happening in the world of marketing and how you can leverage these trends to help make your business more successful.

    Note: Because this is an ongoing series, viewers will not receive a certificate of completion.


    • Click here to view Martin Waxman’s instructor page

      Martin Waxman

      Digital and Social Media Strategist, LinkedIn Learning Author, Social Media Professor, AI Research

      Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.

      Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.

      Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. You can connect with Martin on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on LinkedIn.

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  • Comparing augmented, virtual, mixed, and extended reality

    – [Instructor] Welcome to social media news and trends updates. We’ll be looking at the latest developments and innovations from the platforms, and what they mean for your brand. As Facebook moved away from breaking news, Twitter’s continued to embrace it, and now their customizing the Explore tab to user’s interests. When Twitter thinks a particular news item is right for you, they’ll send a notification. For companies, this provides another opportunity to create timely content tailored to your audience. And speaking of the Explore tab, Twitter’s created a new paid offering called Promoted Trend Spotlight that features a visual card with a brand’s ad at the top of the Explore feed. And now, down to business. LinkedIn’s embracing multimedia with its new Sponsored Content carousel ads that let organizations tell a story in up to 10 interactive and swipeable cards. If you’re a B2B marketer, think about how to use the new format to build a content flow that both engages customers and…

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  • Contents

    • New This WeekNew This Week
      • Comparing augmented, virtual, mixed, and extended reality

        3m 51s

    • IntroductionIntroduction
      • Keeping up with digital marketing trends

        1m 27s

      • How to get the most from this course

        1m 41s

    • 1. Mobile and Video1. Mobile and Video
      • The ups and downs of vertical video

        2m 23s

      • Marketing in the micro-moment

        2m 57s

      • Live from your phone

        2m 6s

      • Digital and social media creativity in 2018

        4m 3s

      • Marketing in the micro-moment, part 2

        2m 38s

      • What is 5G and how does it work?

        2m 7s

      • What’s the talk about TikTok?

        3m 11s

      • Measuring video campaigns

        2m 32s

      • Influencer marketing

        3m 28s

    • 2. Social, Apps and Ads2. Social, Apps and Ads
      • Social media news and trends: 1

        2m 43s

      • What’s new in social shopping?

        2m 31s

      • Social media news and trends, December 2018

        2m 47s

      • Social media news and trends: 3

        2m 32s

      • Social media news and trends: 4

        2m 41s

      • Social media news and trends, part 1

        1m 46s

      • Social media news and trends, part 2

        2m 25s

      • Facebook F8 2019: News for marketers

        2m 4s

      • News from Google I/O and Marketing Live 2019

        2m 1s

      • Instagram marketing news

        2m 34s

      • Social media news and trends

        3m 3s

      • Pinterest: The new mall

        2m 12s

      • Social media news and trends, part 8

        2m 36s

      • Social media news and trends, part 9

        2m 47s

      • Social media news and trends: 10

        2m 36s

      • Facebook news for marketers

        3m 23s

      • Digital trends for 2020 and the impact on your brand

        3m 34s

      • Google and YouTube news for marketers

        2m 53s

      • Social media news and trends: 11

        2m 40s

      • Social media news and trends 12

        2m 24s

      • CES 2020: Digital product trends

        3m 2s

    • 3. The I in AI3. The I in AI
      • Chatting about chatbots

        3m 11s

      • Primer on voice search

        2m 38s

      • Commercializing voice search

        3m 1s

      • Digital assistants: Voice plus video

        2m 19s

      • Narrow vs. general artificial intelligence

        2m 45s

      • Chatting about conversational search

        3m 46s

      • CES 2019: All about AI

        3m 5s

      • GANs: Generative adversarial networks

        2m 35s

      • Retail meets AI and AR

        2m 42s

      • How to combat fake news

        2m 35s

    • 4. Privacy and Data4. Privacy and Data
      • What marketers need to know about GDPR

        2m 53s

      • Introduction to big data

        3m 11s

      • Introduction to quantum computing

        2m 16s

      • An introduction to blockchain for marketers

        1m 51s

      • What California’s privacy legislation means for brands

        2m 41s

      • How the Google BERT algorithm is changing search

        2m 35s