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B2B customers’ buying habits and interaction expectations changed quickly in the face of COVID-19. Here’s what they expect now –…Click to continue

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Selling is similar to gambling in many ways. Success in both business and gambling requires good information, steely nerves, patience and the ability to stay cool. 

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Here’s the good news: For everything that can go wrong in a customer conversation, a whole lot more can go right.

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An upset customer has your ear, and now he expects you to respond. What you say (or write) will make or break the experience. Do you know what to do? 

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