Etsy Releases the 2020 Wedding Trends Every Couple Needs to Know


Feb 5, 2020

by Dayna Isom Johnson

Image credit:  PeachWolfePaperCo 

With a new decade – and the year of purpose upon us – couples are embracing what matters most to them and making their wedding celebrations truly reflect their personalities, and tossing aside the wedding traditions that don’t. Whether incorporating non-traditional wedding parties (think: bridesmen, women of honor, or junior bridesmaids) or opting for pantsuits over ball gowns, 2020 couples are focusing on inclusivity, sustainability, and,  above all, individuality – no cookie-cutter weddings here.

Groovy gatherings

‘70s style is making its way into elevated wedding celebrations, as couples tastefully incorporate groovy lettering, retro color palettes (looking at you “Color of the Year,” chartreuse), and disco decor into the big day. The ‘70s embraced bold, optimistic, colorful celebrations of individuality – exactly what we predict shoppers will gravitate to this year. From free-spirited, folksy looks (like billowing dresses and nature-inspired headpieces) to disco glamour a la Studio 54, to rock-and-roll, there’s something for every couple. On Etsy, we’ve already seen searches for ‘70s invitations increase 18% and searches for disco ball items increase 18% in the last six months (compared to the same time the previous year), and 2020 is only getting started.

Icelandic Poppy Asymmetrical Crown, Floral Bowtie, Wedding Jumpsuit, Vellum Overlay Menu, Love Made Us Do It Wedding Prop StickerVintage Inspired Kimono, Record Shape Seating Chart, Multi Color Bridal Comb, For Like Ever Print 

Non-traditional wedding parties

Today’s couples are throwing tradition out the window and opting for wedding parties that include all of the people (or even pets) that matter most to them, whether there’s a groomswoman, man of honor, or even a best dog. In fact, there has been a 171% increase in searches on Etsy for bridesman items and a 72% increase in searches for best woman items in the last six months (compared to the same time the previous year), telling us that wedding parties are becoming more inclusive than ever. 

Best Woman Proposal Card, Best Dog Outfit, Bridesman Tee, Bridesman Hoodie, Groomswoman Proposal Gift, Junior Bridesmaid Card, Will You Be My Man of Honor Card, Will You Be My Bridesman Card

Power suits

Last year, we shared that suit sets were on the rise and now we’re seeing this trend make its way into weddings. We’ve already seen a 24% increase in searches for bridal jackets and a 4% increase in searches for women’s pantsuits in the last six months (compared to the same time the previous year), so we have a hunch that more and more brides are about to start swapping ball gowns for suit sets. This empowering trend is not only statement-making (with nods to feminism), but also fashion-forward. For brides not ready to fully commit to the trend for their ceremonies, they can try wearing a suit set to the bridal shower, rehearsal dinner, or even as a second outfit for the reception. 

Vintage White Blazer, White Wedding Cape Bridal Jacket, White Linen Pant Suit, White Linen Suit, Bridal Suit

Vintage rings

Vintage wedding rings on are on the rise – with a 20% increase in searches on Etsy for vintage wedding rings in the last six months (compared to the same time the previous year) – and there’s no surprise as to why: vintage jewelry offers shoppers heirloom-quality pieces that can’t be found anywhere else. Within the trend, shoppers are specifically loving the geometric styles of the art deco era, with searches on Etsy for art deco wedding rings increasing 5% in the last six months (compared to the same time the previous year). Even better, buying vintage is an easy way to shop sustainably, as shoppers give new life to existing products. 

Vintage Halo Diamond Ring, Engraved Wedding Band, Sapphire Diamond Engagement Ring, Art Deco Pearl & Diamond Ring, 1930s Art Deco Diamond Engagement Ring, Vintage Diamond Wedding Band

Wellness favors 

Couples are sending their guests home with items that not only look beautiful in a display of favors, but also promote wellness. On Etsy, there has already been an 11% increase in searches for crystal favors, a 9% increase in searches for soap favors, and a 5% increase in searches for candle favors in the last six months (compared to the same time the previous year), as couples prepare to give their guests the gift of relaxation, which will likely come in handy after a big night celebrating. 

Natural Handmade Rustic Soap, Heart Soap Wedding Favors, Himalayan Bath Salt Favors, Rose Bath Bomb, Candle Wedding Favors, Rose Geranium & Mandarin Soap, Rose Face Glow Mask, Himalayan Salt Shot Glass Place Cards, Amethyst Air Plant Crystal

Sustainable style

Shoppers are becoming increasingly mindful about their purchases, and that includes what they’re buying for their weddings. Incorporating sustainable details – like cufflinks made from recycled metal or vintage veils– are an easy way to make a big impact on their style, while making a small impact on the planet. Etsy shoppers are on board with this eco-friendly trend, with searches for reused, recycled, or reclaimed wedding items increasing 7% in the last six months (compared to the same time the previous year).

Zion Gown, Vintage Bridal Veil, Companions Ring, Diamond Engagement Ring & Wedding Band Set, Vintage Bridesmaid Robe, Vintage Bubble Veil, Recycled Gold Infinity Band, Round Wine Barrel & Silver Cuff Links

Coordinated couples’ coats

In December, we called matching wedding jackets as the wedding trend to look out for in 2020, and it’s safe to say it’s not going anywhere soon, with searches on Etsy for couple jackets jumping 15% in the last three months (compared to the same time the previous year). And we’re not just talking about matching colors: Etsy sellers are making the most creative options – from hand-painted denim to embroidered leather jackets – allowing newlyweds to wear something as unique as their relationship. 

Just Married Patch, Wedding Embroidered Patches, Custom Just Married Denim Jacket, Custom Wedding Neon Light-up Denim Jacket, The One Denim Jacketdaynaisom

Dayna Isom Johnson

Dayna Isom Johnson is Etsy’s resident trend expert. Always on the hunt for the latest and greatest products, Dayna keeps her finger firmly on the pulse of the hottest market trends, up-and-coming Etsy designers, and sellers with exciting stories.