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Cisco Systems unveiled a new mobile core product aimed keeping pace with the rapidly growing scale of the mobile Internet as part of an effort to help carriers more dynamically manage both signaling traffic and throughput.

So far Verizon Wireless and Bharti Airtel have signed as customers for the new mobile core product.

Cisco, which has been quietly but steadily building its position in the mobile core market since its 2009 acquisition of Starent Networks for $2.9 billion, announced the ASR 5500 platform. The gateway is aimed at helping carriers handle both rising throughput needs as more and more HD content–particularly video–is consumed by consumers, and rising signaling needs as millions of smartphones, tablets and M2M connections get added to networks.

Service providers “need to be able to accommodate that bandwidth and signaling load all at the same time in a very cost effective way,” said Kelly Ahuja, the senior vice president and general manager of Cisco’s mobile Internet technology group.