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Boots on the Moooo’n features milk chocolate ice cream with fudge cows and toffee clusters around a sugar cookie dough core
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The flavor, Boots on the Moooo’n, features a “universe of milk chocolate ice cream with fudge cows & toffee meteor clusters orbiting a sugar cookie dough core,” according to the Ben & Jerry’s website.
“While Space Force works to get boots (back) on the moon, this cosmic concoction will launch your dreams into orbit,” the website says. “With fudgy astronaut cows & toffee meteors, space couldn’t be any sweeter. Unless the moon was made out of sugar cookie dough. Which for this limited-time flavor, it actually is!”
To celebrate the new flavor, Ben & Jerry’s launched a pint of the Boots on the Moooo’n into space. A video released Tuesday shows the ice cream literally reaching new heights, carried by a balloon far above Earth’s surface.
For those who want to show their love of Ben & Jerry’s with a fashion statement, the brand has also recently teamed up with Nike to produce limited edition sneakers.
The sneakers, dubbed the Chunky Dunky, have cow print on the outside and tie-dye on the interior, as well as a dripping Nike Swoosh logo meant to resemble melting ice cream
“Ben & Jerry’s loves bringing creative and exciting experiences to our fans – and this is a one-of-a-kind shoe that only Nike SB could do,” Jay Curley, Global Head of Integrated Marketing at Ben & Jerry’s, said in a release.
“The opportunity to pair up and feature some really cool kicks has already caught some buzz and landed great feedback from the skate and sneaker communities as well as ice cream fans who are excited for the partnership. From the half pipe to Half Baked, this is an ice cream dream come true.”