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Course details
Stay up to date on the latest trends in digital marketing. In this biweekly series, marketing and social media expert Martin Waxman explores the newest tools and techniques that marketers are using to reach their customers. Find out what’s new, how it will affect your business, and what other companies are doing to adapt. Every two weeks you can explore a new topic, including mobile, voice search, video and live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. The course is an effective way to understand what’s happening in the world of marketing and how you can leverage these trends to help make your business more successful.
Note: Because this is an ongoing series, viewers will not receive a certificate of completion.
Instructor
Martin Waxman
Digital and Social Media Strategist, LinkedIn Learning Author, Social Media Professor, AI Research
Martin Waxman, MCM, APR, is a digital communications strategist. He has 25+ years of PR experience.
Martin is president of a consultancy, Martin Waxman Communications, and has founded three PR agencies throughout his career. He also conducts social media training and AI research and is a LinkedIn Learning author, host of the Inside PR podcast, and past-chair of PRSA Counselors Academy.
Martin teaches social media and digital strategy at McMaster University, the Schulich School of Business, and Seneca College. He developed a certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches there. You can connect with Martin on Twitter, @martinwaxman; on Instagram, @martinwaxman; or on LinkedIn.
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Contents
- New This WeekNew This Week
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Comparing augmented, virtual, mixed, and extended reality
3m 51s
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- IntroductionIntroduction
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Keeping up with digital marketing trends
1m 27s
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How to get the most from this course
1m 41s
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- 1. Mobile and Video1. Mobile and Video
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The ups and downs of vertical video
2m 23s
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Marketing in the micro-moment
2m 57s
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Live from your phone
2m 6s
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Digital and social media creativity in 2018
4m 3s
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Marketing in the micro-moment, part 2
2m 38s
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What is 5G and how does it work?
2m 7s
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What’s the talk about TikTok?
3m 11s
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Measuring video campaigns
2m 32s
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Influencer marketing
3m 28s
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- 2. Social, Apps and Ads2. Social, Apps and Ads
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Social media news and trends: 1
2m 43s
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What’s new in social shopping?
2m 31s
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Social media news and trends, December 2018
2m 47s
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Social media news and trends: 3
2m 32s
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Social media news and trends: 4
2m 41s
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Social media news and trends, part 1
1m 46s
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Social media news and trends, part 2
2m 25s
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Facebook F8 2019: News for marketers
2m 4s
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News from Google I/O and Marketing Live 2019
2m 1s
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Instagram marketing news
2m 34s
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Social media news and trends
3m 3s
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Pinterest: The new mall
2m 12s
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Social media news and trends, part 8
2m 36s
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Social media news and trends, part 9
2m 47s
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Social media news and trends: 10
2m 36s
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Facebook news for marketers
3m 23s
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Digital trends for 2020 and the impact on your brand
3m 34s
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Google and YouTube news for marketers
2m 53s
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Social media news and trends: 11
2m 40s
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Social media news and trends 12
2m 24s
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CES 2020: Digital product trends
3m 2s
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- 3. The I in AI3. The I in AI
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Chatting about chatbots
3m 11s
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Primer on voice search
2m 38s
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Commercializing voice search
3m 1s
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Digital assistants: Voice plus video
2m 19s
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Narrow vs. general artificial intelligence
2m 45s
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Chatting about conversational search
3m 46s
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CES 2019: All about AI
3m 5s
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GANs: Generative adversarial networks
2m 35s
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Retail meets AI and AR
2m 42s
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How to combat fake news
2m 35s
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- 4. Privacy and Data4. Privacy and Data
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What marketers need to know about GDPR
2m 53s
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Introduction to big data
3m 11s
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Introduction to quantum computing
2m 16s
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An introduction to blockchain for marketers
1m 51s
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What California’s privacy legislation means for brands
2m 41s
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How the Google BERT algorithm is changing search
2m 35s
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